Maple Partner & Affiliate Program Terms

Maple Partner & Affiliate Program Terms

Effective date: July 1, 2026

These Maple Partner & Affiliate Program Terms (these “Program Terms”) are entered into between Maple AI, Inc., a Delaware corporation (“Maple”, “we”, “us”), and the individual or entity that enrolls in the Program (“Partner”, “you”). These Program Terms, the Program Policies published in the Partner Portal, the Maple Brand Guidelines at maple.inc/maple-brand-guidelines, and any signed addenda between you and Maple form the agreement between the parties (the “Agreement”). By applying to or participating in the Program, you accept these Program Terms. If you are accepting on behalf of an entity, you represent that you have authority to bind that entity.

Participation in the Program is administered through Dub Technologies, Inc. (“Dub”). Your use of the Partner Portal is also subject to Dub’s terms of service and platform policies.

1. Definitions

  • “Affiliate Link” means the unique tracking link or code assigned to you through the Partner Portal.
  • “Commission” means the amounts payable to you under Section 4.
  • “Commissionable Revenue” means recurring subscription fees actually collected by Maple from a Qualified Merchant for the Service, net of refunds, credits, chargebacks, discounts, and taxes, and excluding one-time fees (including implementation, integration, and setup fees), booking or per-transaction fees, hardware, telephony or other pass-through charges, and professional services.
  • “Merchant” means a restaurant or other business that purchases the Service.
  • “Partner Portal” means the partner dashboard for the Program, currently hosted at partners.maple.inc.
  • “Program” means the Maple Partner & Affiliate Program described in these Program Terms.
  • “Program Policies” means the commission rates, attribution windows, holding periods, payout thresholds, and other operational parameters published in the Partner Portal or at partners.dub.co/maple, as updated from time to time in accordance with Section 12.
  • “Qualified Merchant” means a Merchant that satisfies the criteria in Section 3.2.
  • “Referred Partner” means a partner accepted into the Program who enrolled through your partner referral link.
  • “Service” means Maple’s voice AI services as described in the Maple Master Customer Agreement at maple.inc/mca.

2. Enrollment & Eligibility

2.1 Application

You must apply through the application form at partners.dub.co/maple, provide accurate and complete information, and keep it current. We may accept or reject any application, and may re-verify eligibility at any time, in our sole discretion.

2.2 Eligibility

To participate you must be at least 18 years old and able to form a binding contract. The following are not eligible to earn Commissions: (a) Maple employees and contractors, and their immediate family or household members; (b) employees or agents of Maple’s resellers, ISOs, or channel partners acting within the scope of a separate compensated arrangement with Maple covering the same Merchant; (c) owners, operators, or decision-makers referring a Merchant they own, control, or are employed by, or in which they hold a material financial interest; and (d) any person or entity in a jurisdiction where participation or the payment of referral compensation is prohibited or restricted by law.

2.3 One Program per Referral

A given Merchant referral may be compensated under only one Maple program or agreement. If you participate in more than one Maple partner, reseller, or referral arrangement, the arrangement under which the Merchant was first validly registered controls. We will determine the original lead source in our reasonable discretion based on our records.

3. Referrals & Attribution

3.1 Tracking

Referrals are attributed through the Affiliate Link using Dub’s tracking system, or by registering a lead through Maple’s lead registration form at partners.maple.inc (a “Registered Lead”). A Merchant is attributed to you if (a) it purchases the Service within the attribution window stated in the Program Policies (currently 90 days) after its first click on your Affiliate Link, or (b) it was submitted by you as a Registered Lead, Maple confirmed the registration in writing, and the Merchant purchases the Service within 90 days of confirmation. Lead registrations are subject to Maple’s approval and expire if not converted within the registration window, after which the lead may be re-registered by any partner or pursued by Maple directly. If more than one partner claims credit for the same Merchant, a confirmed Registered Lead takes precedence over a link click; between link clicks, the last valid click prior to purchase controls, subject to Section 3.2. Maple’s records are the system of record for attribution and Commission calculations.

3.2 Qualified Merchant

A Merchant is a Qualified Merchant only if, as determined by Maple in its reasonable discretion: (a) it is a new prospective customer of Maple, and was not an existing Maple customer, an active lead, or in an active sales process with Maple or a Maple channel partner at the time of referral or during the 60 days prior; (b) it enters into an Order with Maple, goes live, and pays its first invoice; (c) it is not you, an entity you control or are employed by, or an entity in which you hold a material financial interest; and (d) the referral was not obtained through any violation of Section 6. We may make exceptions for lapsed leads not contacted by Maple in the preceding six months, in our sole discretion.

3.3 Named & Enterprise Accounts

Maple may designate multi-unit brands, franchise systems, or enterprise accounts, and Merchants covered by an exclusive channel or reseller arrangement, as excluded from standard Program economics. Commissions for such accounts, if any, must be agreed in a signed writing before referral. Absent such a writing, Program Commissions for a designated account apply only to locations Maple confirms in writing.

4. Commissions

4.1 Merchant Commission

For each Qualified Merchant attributed to you, Maple will pay you the percentage of Commissionable Revenue stated in the Program Policies as displayed in the Partner Portal, calculated per Merchant per calendar month, for so long as (a) that Merchant remains an active, paying customer in good standing, and (b) you remain a participant in good standing under this Agreement.

4.2 Partner Referral Commission

For each Referred Partner, Maple will pay you the percentage stated in the Program Policies as displayed in the Partner Portal of the Merchant Commissions actually earned by that Referred Partner, subject to the same conditions in Section 4.1. Partner Referral Commissions apply to one tier only: you earn nothing on partners referred by your Referred Partners, and no compensation is payable for recruiting partners as such. All Program compensation derives solely from sales of the Service to Merchants.

4.3 No Commission

Without limiting anything else in this Agreement, no Commission is payable to the extent: (a) the Merchant does not qualify under Section 3.2; (b) the Merchant objects to or contractually prohibits referral compensation; (c) the Merchant compensates you directly for the same referral; (d) the Commission was generated by fraud, self-referral, misuse of the Affiliate Link, or a violation of this Agreement; (e) payment is prohibited or restricted by applicable law; or (f) the underlying fees are refunded, credited, charged back, or written off as uncollectible.

4.4 Adjustments & Clawbacks

Commissions are calculated on amounts actually collected. If collected amounts are later refunded, charged back, or credited, or a Commission was paid in error or in violation of this Agreement, we may deduct the corresponding amount from future payouts or require repayment. Negative balances carry forward until resolved.

4.5 Changes to Merchant Accounts

If a Qualified Merchant downgrades, pauses, churns, or stops paying, the Commission adjusts or ceases accordingly. Cancellation and re-signing of the same or a successor business does not restart or create new attribution unless Maple confirms otherwise in writing.

4.6 Rates

Commission percentages are set exclusively in the Program Policies as displayed in the Partner Portal and may be changed by Maple at any time, effective upon posting, notwithstanding Section 12. Rate changes apply prospectively to Commissionable Revenue collected on or after the effective date of the change, including for existing Qualified Merchants, and do not reduce Commissions already accrued. No Commission percentage stated in marketing materials, correspondence, or elsewhere is binding on Maple.

5. Payment

5.1 Requirements

To receive payment you must have (a) accepted this Agreement, (b) completed Partner Portal onboarding, (c) a valid, current payout method on file, and (d) completed all tax documentation required by Maple or Dub (including IRS Form W-9 or W-8, as applicable). If any of these requirements remains outstanding for six (6) months after a Commission is first payable, that Commission is permanently forfeited.

5.2 Timing

Commissions accrue monthly and are paid through the Partner Portal after a holding period of 45 days from the end of the month in which the underlying fees were collected, to allow for refunds, chargebacks, and churn. Balances below the minimum payout threshold stated in the Program Policies roll forward.

5.3 Taxes

You are solely responsible for all taxes on amounts paid to you. Maple or Dub may withhold where required by law and will issue tax forms as required.

6. Partner Conduct

6.1 Compliance with Laws

You will comply, and will ensure anyone acting on your behalf complies, with all applicable laws, regulations, and platform rules in your marketing of the Service, including the FTC Act and FTC endorsement guides, CAN-SPAM, the TCPA and applicable telemarketing and call-recording laws, and applicable privacy and data protection laws. You will clearly and conspicuously disclose your material connection to Maple (i.e., that you earn compensation) wherever you promote your Affiliate Link.

6.2 Prohibited Conduct

You will not: (a) make false, misleading, or unsubstantiated claims about the Service, its capabilities, pricing, or expected results, or any earnings or income claims about the Program; (b) bid on, purchase, or target “Maple”, “maple.inc”, or confusingly similar terms as search or advertising keywords, or place ads that compete with Maple’s own advertising through your Affiliate Link; (c) register domains, subdomains, social media handles, email addresses, or app listings containing “Maple” or confusingly similar terms, or build landing pages that imitate Maple’s site or imply you are Maple; (d) send unsolicited bulk messages, use purchased lists in violation of applicable law, or place calls or texts to Merchants in violation of the TCPA or state telemarketing laws; (e) engage in cookie stuffing, forced clicks, iframe or pixel manipulation, incentivized or fabricated signups, use of bots, or any other manipulation of tracking; (f) refer yourself or entities you control, or split, recycle, or resubmit referrals to generate additional Commissions; (g) offer unauthorized discounts, rebates, or payments to Merchants, or make any commitment on Maple’s behalf; (h) negotiate, modify, or purport to bind Maple to any terms, pricing, or service levels; (i) accept payment from Merchants on Maple’s behalf; (j) disparage Maple or market in a manner harmful to Maple’s reputation; or (k) promote the Service in connection with unlawful, deceptive, or objectionable content or businesses.

6.3 Verification

Upon request, you will promptly provide the placements where your Affiliate Link is used (links, screenshots, message sends) and reasonable documentation of your referral activity. We may audit Program activity and withhold Commissions pending a good-faith investigation of suspected violations.

6.4 Anti-Corruption; Sanctions

You will not offer or provide anything of value to obtain business in violation of anti-bribery laws (including the FCPA), and you represent that you are not located in a sanctioned jurisdiction or named on any restricted-party list, and will comply with U.S. export control and sanctions laws.

7. Brand & Marketing Materials

Subject to this Agreement, Maple grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license during the Term to use the Maple name, logo, and marketing materials we make available, solely to promote the Service in accordance with the Maple Brand Guidelines. You may not alter Maple’s marks, combine them with other marks, or use them in a way that implies endorsement of your other products or services. All goodwill from your use of Maple’s marks inures to Maple. Maple may require you to update or remove any materials at any time. Except for this limited license, no intellectual property rights are granted, and Maple retains all rights in the Service, its marks, and its content.

8. Relationship of the Parties

You are an independent contractor. Nothing in this Agreement creates an employment, agency, partnership, joint venture, or franchise relationship, and you have no authority to bind Maple or incur obligations on its behalf. You will identify yourself as an independent partner and never as an employee, agent, or representative of Maple. Participation is non-exclusive for both parties: Maple may sell through any channel and operate other programs, and no territory, Merchant category, or lead flow is reserved to you.

9. Merchant Relationships & Data

9.1 Maple’s Customers

Merchants are customers of Maple. Maple owns and controls all Merchant relationships, agreements, pricing, service delivery, support, renewals, and data. Nothing in this Agreement grants you any right, title, or interest in any Merchant relationship or any data generated through the Service.

9.2 Personal Information

If you receive personal information of prospective Merchants or their personnel in connection with the Program, you will use it solely to make referrals under this Agreement, protect it with reasonable safeguards, not sell or disclose it for any other purpose, notify us promptly of any breach involving it, and delete it upon termination or our request.

9.3 Non-Circumvention

During the Term and for twelve (12) months after, you will not use Confidential Information or Merchant relationships arising from the Program to solicit Maple customers to terminate or reduce their use of the Service or to purchase a competing voice AI ordering or answering service.

10. Confidentiality

“Confidential Information” means non-public information disclosed by Maple that is identified as confidential or that a reasonable person would understand to be confidential, including Program economics not publicly posted, roadmaps, pricing, Merchant lists, and performance data. You will use Confidential Information only to perform under this Agreement, protect it with at least reasonable care, and not disclose it to third parties. These obligations survive for three (3) years after termination, and indefinitely for trade secrets. You may disclose Confidential Information where legally compelled, with prompt notice to Maple where lawful.

11. Term & Termination

11.1 Term

This Agreement begins when we accept your application and continues until terminated (the “Term”).

11.2 Termination

You may terminate at any time by notice to us or by closing your Partner Portal account. We may terminate this Agreement or suspend your participation at any time, with or without cause, upon notice to you. We may terminate immediately, and without notice, for your breach of this Agreement, fraud, or conduct we reasonably believe harms Maple, Merchants, or the public.

11.3 Effect of Termination

Upon termination you will stop using the Affiliate Link, Maple’s marks, and all Program materials. If we terminate for cause, or you breach this Agreement, all unpaid and future Commissions are forfeited. If this Agreement is terminated by you, or by us without cause, we will pay Commissions accrued through the termination date in the ordinary course, and recurring Commissions on then-existing Qualified Merchants will continue for twelve (12) months following termination, subject to Sections 4 and 5.

11.4 Survival

Sections 4.4, 5.3, 6.3, and 8 through 16 survive termination.

12. Program Changes

We may modify these Program Terms and the Program Policies at any time. Material changes take effect thirty (30) days after we notify you by email or through the Partner Portal, except changes required by law or addressing fraud or security, which take effect immediately. Changes apply prospectively and do not reduce Commissions already accrued. Your continued participation after the effective date constitutes acceptance. We may also suspend or discontinue the Program in whole or in part at any time; in that event, accrued Commissions will be paid in accordance with Section 5.

13. Disclaimers

THE PROGRAM, THE PARTNER PORTAL, AND ALL PROGRAM MATERIALS ARE PROVIDED “AS IS” AND “AS AVAILABLE.” MAPLE DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. MAPLE DOES NOT WARRANT UNINTERRUPTED OR ERROR-FREE TRACKING AND MAKES NO REPRESENTATION REGARDING THE AMOUNT OF COMMISSIONS, IF ANY, YOU MAY EARN.

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOST PROFITS OR REVENUES, ARISING FROM OR RELATED TO THIS AGREEMENT. MAPLE’S TOTAL AGGREGATE LIABILITY ARISING FROM OR RELATED TO THIS AGREEMENT WILL NOT EXCEED THE COMMISSIONS ACTUALLY PAID TO YOU IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM. THESE LIMITATIONS DO NOT APPLY TO YOUR INDEMNIFICATION OBLIGATIONS OR YOUR BREACH OF SECTIONS 6, 7, 9, OR 10.

15. Indemnification

You will defend, indemnify, and hold harmless Maple and its officers, directors, employees, and agents from and against any third-party claim, and all resulting damages, costs, and reasonable attorneys’ fees, arising out of (a) your marketing or referral activities, including any violation of the FTC Act, CAN-SPAM, the TCPA, or other applicable law; (b) your breach of this Agreement; (c) your content, representations, or commitments made to any Merchant or prospect; or (d) any dispute between you and a Referred Partner or any person assisting you. Maple may assume the exclusive defense of any matter subject to indemnification, at your expense, and you will not settle any claim without Maple’s prior written consent.

16. General

16.1 Governing Law & Dispute Resolution

This Agreement is governed by the laws of the State of New York, without regard to conflicts of law rules. Any dispute arising out of or relating to this Agreement or the Program will be resolved by binding individual arbitration administered by JAMS in New York, New York under its applicable rules, and each party waives any right to a jury trial or to participate in a class, collective, or representative action. Either party may seek equitable relief in court for infringement or misuse of intellectual property or breach of confidentiality.

16.2 Assignment

You may not assign this Agreement without Maple’s prior written consent; any attempted assignment in violation is void. Maple may assign this Agreement freely.

16.3 Notices

Maple may provide notices by email to the address on your account or through the Partner Portal. Notices to Maple must be sent to hello@maple.inc or Maple’s registered business address.

16.4 Force Majeure

Neither party is liable for delay or failure caused by events beyond its reasonable control.

16.5 Severability; Waiver

If any provision is unenforceable, it will be modified to the minimum extent necessary and the remainder will remain in effect. Failure to enforce a provision is not a waiver.

16.6 Entire Agreement; Order of Precedence

This Agreement is the entire agreement between the parties regarding the Program and supersedes all prior discussions. If you have a separately signed reseller, ISO, or channel agreement with Maple, that signed agreement controls over these Program Terms for the Merchants and activities it covers.