Goodcall pricing in 2026: plans, per-customer billing, cost at your call volume and history

Goodcall's pricing page prints three plans: Starter at $79 a month, Growth at $129 and Scale at $299. Each includes a number of unique customers a month, and charges extra for each one above it. Goodcall is a general small-business phone agent, not a restaurant product, so check that it takes your orders before you price it. A restaurant that only needs calls answered and messages taken, with under about 500 different callers a month, pays between $79 and $129 on the printed prices.

Goodcall does not charge for minutes, which makes the bill depend on a number most restaurants have never counted: how many different people call in a month. This guide shows how that count works, what it costs at 100 to 2,000 callers, how the price changed in October 2026, and how it compares with Maple. Everything about Goodcall comes from its own pricing page and Wayback Machine captures of it, read November 11, 2026.

What does Goodcall charge?

Plan	Monthly price	Unique customers included	Each customer above that	Goodcall's call estimate	Other limits printed
Starter	$79	100	79 cents	About 150 calls a month	5 workers, 1 external tool, about 100 test runs, 1 team member, 30-day call history
Growth ("Most popular")	$129	500	26 cents	About 750 calls a month	10 workers, 5 external tools, 5 times the AI usage, about 500 test runs, 5 team members, 90-day call history
Scale	$299	2,000	15 cents	About 3,000 calls a month	20 workers, 15 external tools, 20 times the AI usage, about 2,000 test runs, 10 team members, unlimited call history
Enterprise	Contact sales	More than 2,000 a month, several connected systems or a franchise group	Volume pricing	Not printed	Onboarding and an SLA

Goodcall says every plan includes a local phone number, and that you can keep your existing number by forwarding it. It offers a free demo agent: you build and test it, and pay only when you connect a number. It states that it never meters minutes.

What counts as a unique customer?

Goodcall's FAQ defines it as one phone number, once a month. If the same person calls back five times in March, that is one customer. Two different people are two. Spam and wrong numbers do not count. Goodcall's own call estimates imply 1.5 calls for each unique customer: 150 calls for 100 customers, 750 for 500 and 3,000 for 2,000.

For a restaurant the ratio is not fixed. A neighbourhood pizza shop with regulars may see the same numbers calling every week, so a month of 1,200 calls may come from 600 numbers, a ratio of 2. A restaurant that takes calls from tourists and one-time takeout buyers may see 1.2 calls per number or fewer. You can find your own ratio by exporting a month of call logs from your phone provider and counting distinct caller numbers.

What will Goodcall cost at your call volume?

The cost in a month is the plan price plus the extra customers times the per-customer rate. For Starter that is $79 + $0.79 × (customers − 100). For Growth it is $129 + $0.26 × (customers − 500), and for Scale $299 + $0.15 × (customers − 2,000). Below the included number you pay only the plan price. The table shows the cheapest plan at each volume.

Unique customers a month	Starter	Growth	Scale	Cheapest
100	$79.00	$129	$299	Starter, $79.00
150	$79 + 50 × $0.79 = $118.50	$129	$299	Starter, $118.50
200	$79 + 100 × $0.79 = $158.00	$129	$299	Growth, $129
500	$79 + 400 × $0.79 = $395.00	$129	$299	Growth, $129
800	$79 + 700 × $0.79 = $632.00	$129 + 300 × $0.26 = $207.00	$299	Growth, $207
1,000	$79 + 900 × $0.79 = $790.00	$129 + 500 × $0.26 = $259.00	$299	Growth, $259
1,500	Not sensible	$129 + 1,000 × $0.26 = $389.00	$299	Scale, $299
2,000	Not sensible	$129 + 1,500 × $0.26 = $519.00	$299	Scale, $299

Two crossover points follow. Growth beats Starter above 163 customers, where $79 + $0.79 × (n − 100) reaches $129 (50 ÷ 0.79 = 63.3 customers over 100). Scale beats Growth above about 1,154 customers, where $129 + $0.26 × (n − 500) reaches $299 (170 ÷ 0.26 = 654 customers over 500). Goodcall says it tells you when a bigger plan would be cheaper than staying where you are. Check that at the end of your first month.

A worked example. A restaurant takes 1,200 calls a month. At Goodcall's own ratio of 1.5 calls per customer that is 800 unique customers, which costs $207 on Growth. At a ratio of 2 it is 600 customers and $155 ($129 + 100 × $0.26). At a ratio of 1.2 it is 1,000 customers and $259. The same call count costs between $155 and $259 depending on who is calling, which is why you should count distinct callers before you decide, not total calls.

How has Goodcall's pricing changed since 2022?

The Wayback Machine captured Goodcall's pricing page 47 times with distinct content between May 2022 and November 2026. Each row opens the captured page.

Capture	What the page printed
June 28, 2022	$19 and $49 a month.
June 8, 2023	$49 a month, with a free trial.
February 25, 2024	$59 a month.
June 13, 2024	$59 a month, or $41 a month billed annually ($492 a year).
December 19, 2024	Three tiers at $59, $99 and $199 a month per agent, "unlimited minutes and tokens," with 100, 250 and 500 unique customers included and $0.50 per customer after.
October 10, 2025	$79, $129 and $249 a month per agent, with 30% off for annual billing.
September 9, 2026	$79, $129 and $249 a month; annual prices of $66, $108 and $208; 100, 250 and 500 customers included and $0.50 per customer after.
October 13, 2026	$79, $129 and $299 a month with 100, 500 and 2,000 customers included and 79, 26 and 15 cents per extra customer. The annual price toggle is gone.

The October 2026 change is large, and it moves the cost for different restaurants in opposite directions. The next table prices the same month under the September and October plans, taking the cheapest plan each time.

Unique customers	Cheapest in the September 9, 2026 plans	Cheapest in the October 13, 2026 plans	Change
150	Starter, $79 + 50 × $0.50 = $104.00	Starter, $118.50	+$14.50
250	Growth, $129	Growth, $129	No change
500	Scale, $249 (Growth would be $129 + 250 × $0.50 = $254)	Growth, $129	−$120
1,000	Scale, $249 + 500 × $0.50 = $499	Growth, $259	−$240
2,000	Scale, $249 + 1,500 × $0.50 = $999	Scale, $299	−$700

A restaurant with about 150 callers a month pays slightly more than it did, and one with 500 or more pays much less. If you read a Goodcall review from before October 2026, its numbers are out of date.

How does Goodcall compare with Maple at the same volume?

Maple's published prices do not depend on call volume. Maple Voice is $150 a month with monthly billing or $85 a month with annual billing, and covers answering and FAQs. Maple Pro is $350 a month with monthly billing or $220 a month with annual billing, and adds phone orders into the POS, reservations and supported POS integrations. The table sets Goodcall's cost at several volumes next to them.

Unique customers a month	Goodcall, cheapest plan	Maple Voice (answering)	Maple Pro (orders into the POS)
100	$79.00	$150, or $85 billed yearly	$350, or $220 billed yearly
300	$129	$150, or $85 billed yearly	$350, or $220 billed yearly
800	$207	$150, or $85 billed yearly	$350, or $220 billed yearly
1,500	$299	$150, or $85 billed yearly	$350, or $220 billed yearly

The break-even for answering is easy to read. Goodcall costs less than Maple Voice on monthly billing up to about 580 unique customers ($129 + $0.26 × (n − 500) = $150 at n = 581), and less than Maple Voice billed yearly only up to about 107 customers ($79 + $0.79 × (n − 100) = $85 at n = 108). Past those points Maple's flat price is lower, and Goodcall's cost keeps rising with callers. That is arithmetic on list prices, so it ignores what each product does with the call. Goodcall is cheaper at a low volume and Maple is cheaper at a high one, and the comparison is only valid if both answer your calls as you need.

What does a year of Goodcall cost against Maple?

Twelve months of the printed prices, with no extra customers beyond each plan's allowance, and then with the extra customers a busy month would add. Goodcall's figures are monthly, and its October 2026 page prints no annual discount.

Product and plan	The sum	One year
Goodcall Starter, 100 customers or fewer	12 × $79	$948
Goodcall Growth, 500 customers or fewer	12 × $129	$1,548
Goodcall Growth, 800 customers every month	12 × ($129 + 300 × $0.26)	$2,484
Goodcall Scale, 2,000 customers or fewer	12 × $299	$3,588
Maple Voice, billed monthly	12 × $150	$1,800
Maple Voice, billed yearly	12 × $85	$1,020
Maple Pro, billed monthly	12 × $350	$4,200
Maple Pro, billed yearly	12 × $220	$2,640

Read it by job. For answering only, a restaurant under 100 unique callers a month pays $948 a year at Goodcall against $1,020 to $1,800 at Maple Voice. A restaurant at 800 callers pays $2,484 at Goodcall against $1,020 to $1,800 at Maple Voice. For orders into the POS, compare Maple Pro with a product that names your POS, and add the cost of any step you must build yourself.

How do you count your own unique callers?

1. Export last month's inbound call log from your phone provider as a spreadsheet. Most providers offer a download of calls with the caller number.
2. Delete calls from numbers you recognise as spam, and calls to a line you will not forward.
3. Remove duplicates in the caller number column. The count of rows left is your unique customers, the figure Goodcall bills on.
4. Divide total calls by unique callers to get your own calls-per-customer ratio, and compare it with Goodcall's 1.5.
5. Repeat for a busy month such as December, because a plan sized to a quiet month will cost more in a busy one.

Is Goodcall built for restaurants?

Its pricing and home pages, read November 11, 2026, describe a phone agent for small businesses in general. They name no restaurant POS, no menu or order feature and no reservation system. The plans list "workers" (specialists inside your agent, such as a booker or a message taker) and "external tools," which Goodcall defines as anything you connect or build: an API, an MCP server or a code block. Goodcall also describes a Zapier connection for existing agents. So taking a restaurant order into Toast, Square or Clover would mean building or connecting that step, and the pages do not say it is built for you. Ask Goodcall directly whether your POS is supported and what the order looks like when it arrives.

Maple Pro takes phone orders into supported POS systems on its integrations list, with payment over the phone and order confirmation texts. Maple answers on your existing number through call forwarding to a Maple number. Goodcall gives you a local number and also supports forwarding.

Which restaurant should consider Goodcall?

• A restaurant that wants calls answered and messages taken, with few callers: under about 160 unique callers a month it costs $79 to $118.50. Compare the demo agent with your own FAQs.
• A restaurant that wants a printed price that moves with volume: Goodcall's per-customer billing rewards a quiet month. Maple's price does not move.
• A restaurant with a technical person who will connect its own order step: external tools allow it. Build time is a cost.
• A restaurant that wants orders to land in the POS without building anything: compare Maple Pro and Loman Premium, which name POS integrations on their pages.

How do you test Goodcall against another phone agent?

Use Goodcall's free demo agent so you pay nothing until you connect a number. Build the same five behaviours on each product and call them from a mobile phone:

1. Ask for opening hours on a holiday.
2. Ask a question the agent was not given, and see whether it says it does not know and offers a person.
3. Ask to speak to a manager and time the transfer.
4. Leave a message with a callback number and check where it arrives and how long it takes.
5. Place a three-item order with a modifier, and see what the agent does with it and where the order ends up.

Score each 0, 1 or 2 as in our Loman and Maple scorecard. Then call from two phone numbers, five times each, and see how many unique customers Goodcall's dashboard counts. It should be two, and if it is not, ask why.

What should you do when the bill or the calls surprise you?

Symptom	Likely cause	Fix
The bill is higher than $129 on Growth.	More than 500 unique callers in the month.	Compare with Scale at your count (above about 1,154) and ask Goodcall to confirm the crossover.
A regular is counted twice.	They called from two numbers, such as a mobile and an office line.	Expect it; each number counts once.
Spam inflates the count.	Spam calls from many numbers.	Goodcall says spam and wrong numbers do not count; ask for the month's list to confirm.
The agent cannot take a restaurant order.	The order step needs an external tool you have not built.	Ask whether your POS is supported, or choose a product that names it.
Calls do not reach the agent.	Forwarding is not set or is looped.	Check forwarding with our call forwarding checklist.
You hit a plan limit on workers or tools.	The plan allows 5, 10 or 20 workers and 1, 5 or 15 tools.	Count what you need before choosing a plan.

What do Goodcall's public records show?

Goodcall's pricing page loads Google Tag Manager with a Google Ads conversion tag and PostHog analytics. Google's Ads Transparency Center lists 3 ads for the domain goodcall.com across three advertisers, Goodcall AI Inc., Digital Funda and Creation Place Development Limited, read November 11, 2026; we did not check what the last two are. Goodcall's site has no careers page that we found. These facts say little about the product.

What do buyers ask about Goodcall pricing?

Goodcall charges $79, $129 or $299 a month plus a per-unique-customer rate, never per minute, and offers a free demo agent. The answers below cover minutes, plans, trials, orders, numbers and Maple.

Does Goodcall charge per minute?

No. Its pricing page says it never meters minutes and bills per unique customer instead.

How much is Goodcall a month?

$79 for Starter, $129 for Growth and $299 for Scale, plus 79, 26 or 15 cents for each customer above the plan's allowance. Enterprise is quoted.

Is there a Goodcall free trial?

Goodcall offers a free demo agent: you build and test it, and pay when you connect a number. Nothing is locked while you try it.

Can Goodcall take restaurant orders?

Its pricing and home pages do not describe taking orders into a restaurant POS. Ask whether yours is supported.

Do I need a new phone number for Goodcall?

Every plan includes a local number, and you can keep your existing one by forwarding it to Goodcall.

Is Goodcall cheaper than Maple?

At low volumes, yes: $79 to $129 against Maple Voice at $150 monthly. Above about 580 unique customers a month Maple Voice on monthly billing is cheaper, and above about 107 customers Maple Voice billed yearly is cheaper. The products also do different jobs, so compare what each does with your calls.

Published by Maple, which sells a competing restaurant phone agent. This AI-assisted guide uses Goodcall's own pricing page, Wayback Machine captures of it, Google's Ads Transparency Center and original arithmetic on stated assumptions. It does not report a test of Goodcall or a quote.