RESTAURANT ROI CALCULATOR
Model the value of more completed phone orders.
Use your call volume, completion rate, and costs to compare a restaurant phone-ordering scenario. See added sales and contribution separately, including when the costs exceed the value.
1. Your restaurant and added orders
Start with one location. The defaults are illustrative inputs, not customer results or industry averages. Replace them with your own records.
Count only fulfilled orders you would otherwise lose. Lower the completion rate for callers who leave, failed orders, cancellations, refunds, and people who would order through another channel anyway. The same order-intent share is assumed for missed and total calls.
2. Contribution and costs
Contribution is sales left after food, packaging, payment fees, incremental labor, and other variable costs. Ticket change starts at 0%; no upsell gain is assumed. Enter any other added recurring and setup costs from your quote.
Pro: $350 per month, billed monthly. Standard price before discounts. The annual view spreads the subscription over 12 months; it does not show first-month cash flow. See plan scope and pricing.
Include separate reservation and catering inquiries
Exclude these inquiries from the main call count to avoid counting them twice.
Your monthly scenario
An estimate from your inputs, not a forecast or a promised return.
Contribution after added recurring costs
$910 / month
The 12-month scenario holds volume and costs constant, then deducts setup costs once. This is not net profit: it excludes existing fixed overhead and taxes. Break-even uses orders alone and excludes setup costs; zero ticket value or contribution cannot cover the plan.
Show the order calculation
40 calls × 30 days × 30% missed × 50% order intent × 50% added completion = 90 added orders.
Orders × $35 modeled ticket = $3,150 added order sales. Total added sales × 40% contribution − $350 recurring costs = $910 per month.
Displayed figures are rounded; calculations use unrounded values.
How to use this restaurant ROI calculator
A missed call is not automatically a lost sale. Use call logs to estimate order intent, then count only added, completed orders that would otherwise be lost. Exclude customers who would order through another channel.
How is contribution calculated?
Added sales equal added completed orders multiplied by the modeled order value, plus any separate reservation or catering sales you enable. Multiply those sales by your contribution margin, then subtract the Pro subscription and other added recurring costs. The 12-month view also deducts one-time setup costs.
What should I measure before and after a pilot?
Compare similar operating periods using missed calls, order intent, completed and refunded orders, ticket value, variable costs, and total orders across channels. Keep promotions, hours, and seasonal changes in view. Use your observed results to replace the sample inputs.
Does answering more calls guarantee this return?
No. Caller intent, completion, fulfillment, and channel substitution all affect the result. The calculator assumes constant monthly volume; it does not model seasonality, existing fixed overhead, or taxes. Confirm plan scope and your full quote before buying.
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