Your restaurant's phone number on Google, Yelp and apps

Use one local number that your restaurant controls, and list it everywhere guests look: Google Business Profile, Apple Maps, Yelp, your website and each delivery app. If you later forward that number to an answering service, the listings stay as they are. Then call the number from each listing on a phone and note where it rings.

This page is for the owner or manager who keeps the listings up to date. It covers where each platform stores the number, what the platforms say about call tracking numbers, and what to check when you add an answering service. If you only need one restaurant's number, search its name on Google Maps and tap Call.

Where do you change the number on each platform?

Platform	Where to change it	What the platform asks for
Google Business Profile	Edit profile, then Contact, then Phone number	A number that connects to your location and that the business directly controls
Apple Maps	Apple Business: Brands, then Locations, then the location, then Info	The number on your official website that customers call, with the country code and no extension
Yelp	Yelp for Business: Business Information, then Edit	A direct local number; Yelp may not accept tracking numbers for third parties
DoorDash	Merchant Portal: Settings, then Store Settings	A store number that DoorDash may use for order issues and automated calls
Uber Eats	Uber Eats Orders tablet: menu icon, then Settings, then Store Info	The store phone number, saved with the other store details

Sources for each row: Google's steps to add a phone number, Apple's location attributes guide (Apple Business replaced Apple Business Connect), Yelp's editing instructions, DoorDash's Merchant Portal settings page and Uber's store information steps.

What does Google allow for a restaurant's number?

Google's guidelines for representing your business ask for a phone number that connects to your individual location. They say to use a local number instead of a central call center line whenever possible. They rule out numbers that redirect callers to anyone other than the business and premium-rate numbers, and they require the number to be under the business's direct control.

Besides the primary number, you can add up to two more, mobile or landline but not fax, and you can hide the number in advanced settings. Google's editing help says it reviews changes before they go live, so check the public profile a few days after a change.

Google also calls restaurants itself. Its automated calls page says Google may call the number on your profile to confirm details such as hours, or for a customer, for example to check a restaurant's wait time. Updates from those calls show as Pending, and the review can take up to 5 business days. If an answering service picks up your line, it gets these calls too. Tell it how to handle them, or turn them off under Business Profile settings, then Advanced settings, then "Google automated calls and text messages."

Are call tracking numbers a problem?

A tracking number is a separate number that forwards to your main line so you can count calls from one source, such as an ad. Google's guidelines do not mention tracking numbers by name. Their rules on redirects and direct control still apply, so find out who owns any tracking number you list and what happens to it when the contract ends.

Yelp is more specific. Its business information guidelines say it may not accept tracking numbers for third parties. Yelp's own Call Reporting for advertisers replaces the number on your page with one or more forwarding numbers that ring your main line. If you turn it off or pause your ads, your original number returns within 24 to 48 hours, and the old forwarding numbers keep forwarding for 90 days.

The trouble with several numbers is drift. Guests save whichever number they saw, and staff who change the main number in one place miss the tracking number in another. If you use tracking numbers, record each one in the worksheet below with its owner and end date.

What changes when you add an answering service or forward calls?

First ask the provider whether it works with your current number through forwarding or gives you a new number. With forwarding, guests keep dialing the number on your listings and nothing public changes; set it up and test it with our call forwarding checklist. With a new number, every listing has to change, and Google's direct-control rule means you should know who holds the account. Our guide to switching answering services covers account control and porting.

Either way, the listed number reaches more than guests:

• Delivery apps: DoorDash says the store number may be used for order-related issues and automated calls. If your number uses a phone menu ("press 1 for staff"), DoorDash asks you to contact Merchant Support to set it up.
• Delivery customers: in some pilot cities, Uber Eats shows the store phone number to customers on their orders so they can call about a delivery.
• Google: automated calls about hours and wait times, as described above.

Decide where each of these calls should end up, and tell the answering service which ones go straight to staff. When you change holiday hours, update the same list of platforms; the holiday hours checklist has a change log for that.

How do you audit your listings?

Fill in this worksheet now, and again after any phone change. Use a phone for the checks.

Where guests see the number	Number shown	Where it rings	Matches main number?	Who fixes it, and when
Google Search and Maps
Apple Maps
Yelp
Website header, footer and contact page
Online ordering and reservation pages
DoorDash, Uber Eats and other delivery apps
Social media profiles
Printed menus, bags, receipts and the door

1. Write down your main number and the carrier account it sits on.
2. Search the restaurant on Google Maps and Apple Maps, tap Call and note what answers.
3. Open your Yelp page and each delivery app's store page and copy the number shown.
4. Check the website, the online ordering page and the reservation page.
5. Call every number you found, including tracking numbers, and note where each one rings.
6. Fix each mismatch in that platform's editor and write the date in the last column.
7. Recheck Google and Yelp a few days later, since both review changes after you save.

If you are adding an AI answering service such as Maple, run this audit before and after launch. Maple Voice covers answering, hours and FAQs and automated call transfer. Ask how it connects to your current number, then call it from each listing.

Published by Maple. This AI-assisted guide combines Google, Apple, Yelp, DoorDash and Uber help pages with an original listing worksheet and audit steps. It does not report a test of any platform's review process or promise how a listing will rank.