How Bowlzeye takes $186,000 a year in phone orders and got its owners off the phone

Asian fusion · Clovis, CA · Square

“One of the main things for... subscribing to Maple is to be off the phone as much as possible.”Donovan, owner of BowlzeyeWith Maple: every call answered without a transfer to staff, and about 11 hours a week back for Donovan and Tiffany.

A busy counter and one phone that kept pulling the owners away

Bowlzeye serves teriyaki and Asian fusion bowls, rice, potato or salad, plus party trays, from a counter on West Bullard Avenue in Clovis. It is open 11 to 6 on weekdays, and Donovan and his wife Tiffany run it themselves.

For a counter this size, the phone is the second line of customers. Walk-in orders are ready in about 10 minutes, and phone orders get about 15, so every call means someone steps away from the people standing at the counter to write an order down. When Donovan set Maple up in July, he said the goal plainly: to be off the phone as much as possible.

Two problems made the phone worse than a distraction. Some callers never came back for their food. “There are some people that call in, and then they don’t pick up their food,” Donovan said. The other was catering: calls for party trays, sometimes ten trays at a time, went to Donovan’s own phone. “I don’t want catering orders have to come to my phone, my cell phone, and then I have to pick it up.”

Maple takes every call and sends the order straight to Square

Maple now answers every call to Bowlzeye. It takes the order the way a guest gives it, bowl by bowl, and sends it into Square, where it prints for the kitchen like any walk-in ticket with a 15-minute pickup time. Bowlzeye asked for phone orders to be paid before they reach the kitchen, to stop the no-shows.

Tray orders follow the same path. When a big one prints, the kitchen looks at the timing, and if ten trays will not be ready in time, the staff call the guest back themselves. Donovan’s cell phone is no longer the catering line.

Every call answered, about $186,000 a year in phone orders, and 11 hours back each week

At its pace since going live, Maple takes about 7,000 phone orders a year for Bowlzeye, worth about $186,000. It has answered every call itself, without transferring one to staff.

Those calls add up to about 11 hours a week that Donovan and Tiffany used to spend on the phone. Maple Pro costs $350 a month, so the phone orders it takes come to about 44 times what Bowlzeye pays for it.

Yearly figures are rounded and carry the restaurant’s pace on Maple so far over twelve months; they come from Maple’s call and order records and do not forecast future orders. The multiple divides those phone-order sales by Maple Pro at $350 a month; it is sales, not profit. Quotes come from Bowlzeye’s recorded setup call with Maple in July 2026.