Good Thangz Cookin | Maple Customer Story

How Good Thangz Cookin answers a lobby’s worth of calls and takes $92,000 a year with Maple

How Good Thangz Cookin answers a lobby’s worth of calls and takes $92,000 a year with Maple
Restaurant
Good Thangz Cookin
Location
Lockland, OH
POS
Clover
Results:
$92,000
Phone sales a year
21x
Phone sales for every dollar of Maple
6 hours
Of phone time off the team each week

Soul food · Lockland, OH · Clover

“Such a busy lobby that we can’t answer the phones.”Walter, manager at Good Thangz CookinWith Maple: the phones answered, and about 6 hours a week of phone time off the lobby.

A soul food kitchen too busy to pick up

Good Thangz Cookin is a family-owned soul food restaurant that Chef Allen founded in 2022 on Shepherd Lane, “with hopes of bringing good soul food to the Cincinnati community.” It has since moved to Mill Street in Lockland. The menu is Southern classics made from scratch, from fried chicken and collard greens to mac and cheese and ribs, and it caters family reunions, weddings and office lunches.

By this summer, Good Thangz was doing about 1,500 to 1,600 orders a month, most of them takeout. “We’re mostly takeout,” Walter, who manages the restaurant, told Maple in July, “but, uh, such a busy lobby that we can’t answer the phones.” He put the missed calls at about 20 a day, “especially during the rushes... Both phone lines are ringing. It’s, it’s crazy.”

Before Maple

About 20 a dayMissed calls in the rushes

1,500–1,600Orders a month, mostly takeout

Both lines ringingThe lobby was too busy to pick up.

Catering by voicemailRequests waited for someone to notice them.

With Maple

$92,000In phone orders a year

3,500Phone orders a year

About 6 hoursOf phone time back each week

Takeout straight to CloverEach order prints like a counter order.

Catering stays humanThe team shapes each event to the customer’s budget.

Maple takes the takeout calls; catering stays with the team

Walter was clear about one thing Maple should not do: catering. Budgets run from about $250 to $2,000, and he wants a person to shape each one to the customer: “it’s best for a human to deal with... all catering orders.” Those requests used to arrive by voicemail or email and wait for someone to notice them.

So Maple takes the everyday takeout calls and sends each order into Clover, and leaves catering to the team.

About $92,000 a year in phone orders

At its pace so far, Maple takes about 3,500 phone orders a year for Good Thangz, worth about $92,000, and the calls it answers save the lobby about 6 hours of phone time a week.

Maple Pro costs $350 a month, so those phone orders come to about 21 times what Good Thangz pays for it.

Yearly figures are rounded and carry the restaurant’s pace on Maple so far over twelve months; they come from Maple’s call and order records and do not forecast future orders. The multiple divides those phone-order sales by Maple Pro at $350 a month; it is sales, not profit. History comes from Good Thangz Cookin’s own website; quotes come from the restaurant’s recorded intro call with Maple in July 2026.

Restaurant
Good Thangz Cookin
Location
Lockland, OH
POS
Clover
Results:
$92,000
Phone sales a year
21x
Phone sales for every dollar of Maple
6 hours
Of phone time off the team each week

How Good Thangz Cookin answers a lobby’s worth of calls and takes $92,000 a year with Maple

Good Thangz Cookin