How Pleasant City Wood Fired Grille takes $125,000 a year in phone orders with Maple

Wood-fired pizza and grill · Shelby, NC · SkyTab (now Shift4 Dine)

An uptown Shelby grille with a full dining room and a bar

Pleasant City Wood Fired Grille sits on South Lafayette Street in uptown Shelby. The menu is wood-fired pizza and grill plates, with cold beer and cocktails at the bar and tables for family gatherings.

Takeout is part of that, and much of it starts with a phone call.

Maple answers the takeout calls

Maple answers, takes each order for the wood-fired menu with its toppings and sides, and sends it into SkyTab (now Shift4 Dine), where it prints for the kitchen like any other order. Calls it cannot finish go to staff.

About $125,000 a year in phone orders

At its pace so far, Maple takes about 5,500 phone orders a year for Pleasant City, worth about $125,000, and the calls it answers save the staff about 11 hours of phone time a week.

Maple Pro costs $350 a month, so those phone orders come to about 30 times what Pleasant City pays for it.

Yearly figures are rounded and carry the restaurant’s pace on Maple so far over twelve months; they come from Maple’s call and order records and do not forecast future orders. The multiple divides those phone-order sales by Maple Pro at $350 a month; it is sales, not profit. History comes from Pleasant City’s own website.