How Vinny’s Pizza takes $163,000 a year in phone orders with Maple

New York-style pizza · St. Augustine, FL · Clover

A family pizzeria that has made New York-style pies for 25 years

Vinny’s Pizza has made New York-style pizza from family recipes for more than 25 years, and today it bakes at Vilano Beach in St. Augustine. Besides pies, it runs takeout, delivery and same-day catering, from family-style trays to boxed lunches for an office.

At a pizzeria, a phone order is rarely one pie. It is half toppings on one side, extra cheese, a side of wings, a delivery address, and sometimes a tray for tomorrow’s meeting. Every one of those details has to reach the kitchen right, or the pie gets remade.

Every topping and modifier goes straight into Clover

Maple takes those calls and enters each order into Clover with its toppings and modifiers, so it prints in the kitchen the way a counter order does. Calls it cannot finish go to staff.

About $163,000 a year in phone orders

At its pace so far, Maple takes about 4,000 phone orders a year for Vinny’s, worth about $163,000, and the calls it answers save the team about 8 hours of phone time a week.

Maple Pro costs $350 a month, so those phone orders come to about 38 times what Vinny’s pays for it.

Yearly figures are rounded and carry the restaurant’s pace on Maple so far over twelve months; they come from Maple’s call and order records and do not forecast future orders. The multiple divides those phone-order sales by Maple Pro at $350 a month; it is sales, not profit. History comes from Vinny’s own website.