Privacy Policy for
Maple Clover POS App

Effective date: 27th of October, 2025
Last Updated: October 29, 2025

Overview

This Privacy Policy explains how Maple AI, Inc. (“Maple,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal data on behalf of our customers—typically merchants (each, a “Merchant”)—in connection with our web-based application, Maple (the “App”), which runs on the Clover Point of Sale system (“Clover POS”).

This Privacy Policy applies only to Maple’s processing of personal data within or through the App. It does not apply to our corporate website or other Maple products and services outside the Clover App.

Maple’s processing of personal data in connection with the App is governed by this Privacy Policy and our agreements with Merchants. If there is any conflict, the Merchant agreement controls to the extent permitted by law. Merchants must maintain their own privacy notices explaining how they collect and use customer and personnel information.

Information We Collect

We may collect personal data from or on behalf of Merchants. The types of information depend on how the Merchant configures and uses the App.

1. Customer payments through Clover POS

We receive transaction details such as a tokenized payment reference, name associated with the payment method, Merchant location, date and time, amount, and items purchased.

Card data entry occurs within Clover’s PCI-compliant environment (for example, Clover-hosted fields or hosted checkout). Maple does not receive or store raw card numbers or CVV codes; we may receive tokenized references or transaction IDs for order fulfillment, receipts, and support.

2. Additional customer information via Clover POS or web ordering

Depending on Merchant configuration, we may also process:

Contact details for receipts or updates (email or phone)
Marketing preferences and opt-ins
Loyalty program identifiers and activity
Delivery details (address)
Other customer-provided information (e.g., birthdate, preferences, reviews, or feedback)
Call recordings (if enabled by the Merchant) for quality assurance, training, and dispute resolution. Where required, callers are notified that calls may be recorded.

3. Merchant personnel information

We may process identifiers, roles or permissions, order-handling activity, and (if enabled) schedule metadata necessary for App functionality.

4. Information provided directly by Merchants

Merchants may provide additional information (e.g., customer contact lists, purchase histories, catalogs, or staff lists) as needed for the App to operate.

4. Information provided directly by Merchants

Merchants may provide additional information (e.g., customer contact lists, purchase histories, catalogs, or staff lists) as needed for the App to operate.

Children’s and Minors’ Data

The App is not directed to individuals under the age of 13 and is intended for use by Merchants and their authorized staff only.

We do not knowingly collect or process personal information from children under 13. If we discover such data, it will be promptly deleted.

Merchants are responsible for ensuring compliance with all laws related to youth or minor data when using the App or embedding it in their own websites.

Cookies and Similar Technologies

Because the Maple App operates through a web-based interface, we may use cookies and similar browser technologies to support core and optional features, including:

Authentication and secure login sessions
Remembering user or Merchant preferences between sessions
Measuring App performance and diagnostics
Detecting and preventing fraudulent or unauthorized activity

We use two categories of cookies:

Essential cookies – required for security, session management, and core App functionality.
Optional analytics cookies – used only to understand aggregate usage patterns and improve performance; these do not track individuals across unrelated websites.

Maple does not use cookies, pixels, or tracking scripts for advertising or cross-site behavioral profiling.

If a Merchant embeds the App or its web ordering form within their own site, that site may set additional cookies under its own privacy policy.

We may share personal data with:

The Merchant from whom or on whose behalf the data was collected
Clover, the platform provider (see Clover’s Privacy Notice)
Third parties at the Merchant’s direction (for example, delivery, loyalty, or marketing integrations)
Service providers contracted to host, support, or operate the App in accordance with our instructions
Our affiliates for the purposes described here or in our Merchant agreements

We may also disclose data to government authorities, law enforcement, or private parties as required by law or as needed for the purposes above.

If Maple undergoes a corporate transaction such as a merger, acquisition, or sale, personal data may transfer to the successor subject to this Policy.

Because the Maple App operates through a web-based interface, we may use cookies and similar browser technologies to support core and optional features, including:

Authentication and secure login sessions
Remembering user or Merchant preferences between sessions
Measuring App performance and diagnostics
Detecting and preventing fraudulent or unauthorized activity

We use two categories of cookies:

Essential cookies – required for security, session management, and core App functionality.
Optional analytics cookies – used only to understand aggregate usage patterns and improve performance; these do not track individuals across unrelated websites.

Maple does not use cookies, pixels, or tracking scripts for advertising or cross-site behavioral profiling.

If a Merchant embeds the App or its web ordering form within their own site, that site may set additional cookies under its own privacy policy.

How we use the information

We use personal data, on behalf of and as directed by Merchants, to:

Facilitate ordering, tokenized payments (through Clover), receipts, and refunds
Manage menus, catalogs, pricing, taxes, discounts, availability, fulfillment, and loyalty features
Provide analytics, quality assurance (including reviewing call recordings where enabled), troubleshooting, and customer support
Send important App updates and security notifications
Measure and improve App performance

We may also use data as necessary to:

Comply with law and lawful requests
Enforce terms governing the App
Protect rights, privacy, safety, or property of you, us, Merchants, or others
Detect, prevent, and deter fraud, security incidents, or illegal activity

Where applicable law grants rights regarding personal data, individuals should contact the Merchant that uses the App to submit such requests.

Maple will assist the Merchant or Clover (as applicable) in fulfilling verified data-subject requests, subject to our contractual obligations.

For questions about Maple’s processing of data within the App, you may contact us directly at hello@maple.inc.

How we share information

We may share personal data with:

The Merchant from whom or on whose behalf the data was collected
Clover, the platform provider (see Clover’s Privacy Notice)
Third parties at the Merchant’s direction (for example, delivery, loyalty, or marketing integrations)
Service providers contracted to host, support, or operate the App in accordance with our instructions
Our affiliates for the purposes described here or in our Merchant agreements

We may also disclose data to government authorities, law enforcement, or private parties as required by law or as needed for the purposes above.

If Maple undergoes a corporate transaction such as a merger, acquisition, or sale, personal data may transfer to the successor subject to this Policy.

Data Retention

Maple retains personal data only for as long as necessary to:

Provide and maintain the App and related web services
Fulfill Merchant contracts and support transactions
Comply with applicable legal, tax, and regulatory requirements
Resolve disputes and enforce agreements

Call recordings (if enabled) are retained for up to 90 days unless required longer for investigations, support, or legal obligations, after which they are securely deleted.

Web analytics and operational logs may be retained for 12–24 months to monitor performance and maintain service integrity.

Retention schedules for North America follow federal and state privacy, consumer-protection, and recordkeeping laws, including CCPA/CPRA, FTC, and GLBA standards.

Your rights and choices

Where applicable law grants rights regarding personal data, individuals should contact the Merchant that uses the App to submit such requests.

Maple will assist the Merchant or Clover (as applicable) in fulfilling verified data-subject requests, subject to our contractual obligations.

For questions about Maple’s processing of data within the App, you may contact us directly at hello@maple.inc.

Maple retains personal data only for as long as necessary to:

Provide and maintain the App and related web services
Fulfill Merchant contracts and support transactions
Comply with applicable legal, tax, and regulatory requirements
Resolve disputes and enforce agreements

Call recordings (if enabled) are retained for up to 90 days unless required longer for investigations, support, or legal obligations, after which they are securely deleted.

Web analytics and operational logs may be retained for 12–24 months to monitor performance and maintain service integrity.

Retention schedules for North America follow federal and state privacy, consumer-protection, and recordkeeping laws, including CCPA/CPRA, FTC, and GLBA standards.

Additional Information for Merchants in Europe/UK

Controller. Maple acts as a data processor on behalf of the Merchant that installed the App on Clover POS. That Merchant is the controller of personal data we process on its behalf. Clover may also act as a controller in certain circumstances—see Clover’s Privacy Notice for details.

DPO / EU/UK Representative. Not applicable. Maple has not appointed a Data Protection Officer or EU/UK representative at this time.

Legal basis. Established by the Merchant; Maple processes data as directed or permitted by the Merchant.

Cross-border transfers. Where required, Maple relies on lawful transfer mechanisms such as Standard Contractual Clauses. Contact us for details.

Retention. As stated above and consistent with Merchant agreements.

Data-subject rights. Individuals should direct requests to the appropriate controller (typically the Merchant) and may also contact supervisory authorities listed on the European Data Protection Board website.

Your California privacy rights (CCPA/CPRA)

Information, Access, and Deletion. California residents (or authorized agents) may request details about Maple’s collection, use, or disclosure of personal information, request a copy of their data, or request deletion.

How to exercise your rights: Email hello@maple.inc. We will verify your identity or authority before responding.

Nondiscrimination. Maple will not unlawfully discriminate against anyone for exercising privacy rights.

Sale/Sharing. Maple does not sell personal information and does not share personal information for cross-context behavioral advertising in connection with the App.

“Business purposes” include disclosures to service providers under contracts that restrict use, and to Clover/the Merchant as needed to provide the App.

Security

We implement appropriate technical and organizational safeguards to protect personal data against unauthorized access, disclosure, alteration, or destruction.

For web sessions, all connections use HTTPS/TLS encryption, and sensitive data is transmitted securely.

Payment card data is handled exclusively within Clover’s PCI-compliant hosted checkout; Maple never receives raw cardholder data.

Call recordings (if enabled) are stored in secure, access-controlled environments.

Updates

We may modify this Privacy Policy at any time. Changes will be posted with an updated “Last Updated” date at the top of this page. Continued use of the App after changes take effect constitutes acceptance of the updated Policy.

Contact Us

Contact Us

Maple AI, Inc.

30 West 26th St, Floor 11

New York, NY 10010

Email: hello@maple.inc